Delivering quality outdoor equipment since 1982, Dimitriadis is one of the leading Action & Lifestyle providers of premium brands.
Back in the 80’s when Dimitriadis family started a small business including the first outdoor equipment retail store in Athens, its founders visualized a risky and ambitious plan: To initiate and inspire people to live and enjoy the experience of summer outdoor activities in the magnificent landscape of Greece.
Since then, the one-store family business turned to one of the leading outdoor equipment providers in Greece, supported and managed by qualified and specialized stuff, still devoted to the founders’ initial vision. To provide customers with all the necessary equipment and high-quality brands for their outdoor activities.
Building on a decade of product knowledge, experience and expertise, along with investing in human resources, technology and customers’ dedication, during early 90’s DIMITRIADIS S.A. expanded its business range in the field of wholesales. The establishment of Resoul S.A. along with the development of own products, opening up to an extensive wholesale distribution network in the field of winter outdoor equipment and committing strategic co-operations with premium international brands were the next fundamental steps.
00’s. The company enters the new millennium, still keeping a leading position in the Greek outdoor business market, owing two strategic retail stores in Athens and establishes a strong connection with the winter-mountain outdoor market by opening a store in Greek’s most famous ski resort of Parnassos and by enriching the wholesale distribution network with new, winter oriented stores. BUFF®, Cascade Designs, Rossignol Group, La Sportiva, Helly Hansen, CMP, Osprey, CAT, Marmot, Petzl, Vaude and more, are included in its product portfolio and this list is still expanding with new innovative products.